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Small, confusing font or dark backgrounds with dark text and such will make your text unintelligible. Don’t choose colors or fonts because they are your favorites, instead consider them from someone else’s point of view. Sans serif typefaces have been popular since the middle of the 20th century, and have more of a gothic feel, while serif typefaces are known as “roman”.
Key Takeaways
If you’re learning typography because you want to become a graphic designer, consider a full graphic design program. Typography is the style and appearance of text and is a design element used as a tool by graphic designers. As a design principle, typography is the use and manipulation of typefaces to create an end product that is understood and easily read by viewers. Typography is not just about choosing the right fonts; it's also about creating contrast and visual hierarchy to guide the reader's eye.
The designer’s ultimate guide to font pairing
Increasing the tracking can get tricky, as we often have the tendency to apply more than actually needed. A tip to remember is that uppercase letters allow a more generous tracking than lowercase. Although it can look modern and clean when done well, justified alignment can go really wrong very fast. Because the words have to fill the whole row, awkward spaces can occur between them. Be sure to even everything out nicely and again, if necessary, play with the size of the text, the lengths of the text box and the kerning. If done poorly, a centered alignment can look rather boring and messy.
Feeling inspired to create a custom typeface?
If you want to get maximum results with graphics, you must include strong typography in it. You probably didn’t know the brand before but when you look at the product package, you decide to buy the product. Packaging design is considered highly important to product manufacturers. Before launching the product in the marketplace, the product manager has to create an expert design team to find the best appealing design for the product's package. And we often see product packages with satisfying color and typography art in them. T-shirt design and T-shirt businesses also need professional designers.
The definition of “good typography” will vary from one project to the next. Typography choices and applications that work well in one context may not necessarily be appropriate for another. For example, typography design for a book will have different requirements than, say, typography design for a website. Whitespace (or negative space) is the empty space between and around different elements on the page. If there’s not enough space between two letters, it may appear that those letters are touching, which can make them difficult to distinguish and read.
Books and Blogs
With the birth of the internet came a creative explosion of the art of typography. Suddenly, web designers had an abundance of fonts and type options at their disposal, making typography more visually diverse than ever before. Don't be afraid to combine font styles that are different but complementary, like sans serif with serif, short with tall, or decorative with simple. Look to other designs for inspiration, and soon you'll get the hang of it. Visual hierarchy can be established using various techniques such as varying text sizes, with the largest elements attracting attention first.
What you will learn
Clement Cases' new typeface is both eccentric and legible as he creates with designers in mind - It's Nice That
Clement Cases' new typeface is both eccentric and legible as he creates with designers in mind.
Posted: Mon, 24 Jul 2023 07:00:00 GMT [source]
In conclusion, typography in graphic design is both an art and a science. It goes beyond font selection, encompassing elements like typeface selection, font characteristics, and spacing techniques. Its principles guide us to create designs that are visually appealing and communicative. Adhering to best practices ensures clarity and legibility, aligning with brand identity, and adapting to different media. With numerous resources available, from books and blogs to online tutorials and design software, the journey to mastering typography is both enlightening and enjoyable.

Good typography doesn’t simply respect the overarching brand identity—it helps to shape and convey it. Tracking helps to create visual balance and ensure that text is easily legible. Reducing the spacing between characters in a text block—makes that block of text appear ‘tighter’ or more compact.
Such choices impact how legible the information is, how effectively it’s communicated, and how it fits into the overall design. More importantly, it ensures that text is legible, accessible, and on-brand, enabling you to effectively communicate the key message to your target audience. Our Graphic Design degree has an excellent reputation within the design industry and has very strong links with employers. Many of our students undertake placements at top design companies in their second year and our industry partners support us with live projects and give visiting lectures.
These must-have typography books will not only teach you the fundamentals but also inspire you with their rich content and beautiful typefaces. Typography is the art of influencing your viewers’ perception and engaging them through it. It is a method of using text as a visual to convey a brand message. So, graphic designers should cleverly use typography which is often overlooked.
These may not be your go-to inspirational sources, but they’re an everyday part of life. At the same time, think about your audience and the message you’re trying to convey. An important, serious message calls for a plain, conventional typeface.
These three lines help define the proportions of letters and decorative elements in relation to each other. And for designers, it’s especially important to have a well-founded understanding of typography to be able to explain why you’ve made certain typographic choices in your own designs. If you choose a distinguished name for your brand or product but you see there are other products or brands with a similar name. In such a situation, you can either change the name or you can make a unique typography design with the name and standalone with it. Typography is so good to grab viewers’ attention on your objects.